Opinion Leaders Program Expands for the 2011 SEMA Show
After two successful years, the Opinion Leaders Program will once again expand at the 2011 SEMA Show. Through the research project, some of the nation’s most active and influential automotive...
View Article2011 SEMA Show Opinion Leader Program
For the third consecutive year, the Opinion Leader Program was conducted in conjunction with the 2011 SEMA Show in order to keep SEMA-member companies in tune with the current behavior and attitudes...
View ArticleNew Opinion Leader Report Now Available
More than 2,000 auto enthusiasts from around the country applied for the opportunity to attend the 2011 SEMA Show and participate in the association's research and grassroots marketing efforts. Known...
View ArticleToyota, Lexus & Scion Collision and Refinish Repair Workshops
For the first time ever at the SEMA Show, Toyota, Lexus and Scion collision and refinish training instructors will be on hand to demonstrate best practices.
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